uGIF is a publishing tool, designed as a direct response to User Generated Content campaigns that are undertaken, as one offs. By creating campaigns using a publishing tool, marketers can create User Generated Content promotions (designed to proliferate across social platforms) with a variety of options that most users will be familiar with. For example – adding filters, and adding stickers. Other features include the optional ability to add a sign up ‘gate’, for data capture.
A second iteration and augmentation of the platform is planned, where we have listened to label feedback – and includes the addition of features such as extra custom colour/saturation filters, and the inclusion of audio.